Gate YouTube videos behind email opt-in forms on your website

Turn video views into tagged, segmented email subscribers.

Capture More Emails

EmailPlay.io allows you to embed any YouTube video on your site with a customizable email capture form.

Every email is tagged with the video that earned it and sent straight to Kit, Mailchimp, or a webhook.

Your email list arrives segmented by interest, before you've written a single email.

On-Click video popups on embedded youtube videos
Customize popups on embedded youtube videos

On-Click Video Popups

Capture emails when viewers click play on your embedded videos

Customize

Customize colors, text, and styling to match your brand

Integrate email capture directly with email service provider
EmailPlay dashboard shows what popups and headlines are converting

Integrations

Automatically sync subscribers and apply tags in Kit (ConvertKit) and MailChimp. Works with Zapier and Webhooks

Analytics

Track views, conversions, and conversion rates in real-time

Simply copy the embed code and start capturing emails today
Cookies control who sees the popups, and when
tag each video viewer to make targeted follow up easy

Auto Add Tags

Automatically tag video viewers in your email provider based on what videos they watched

Smart Cookies

Show popup once per visitor with automatic cookie management

Simple Embed

Copy-paste embed code into any site or blog

Gate videos on your blog. require an email to view

Gate Videos

Allow skips, or require emails to watch your content

A B Test your video popups

A/B Testing

Pro Tier only! Test your headlines, button text, and colors to see what converts best

Have AI create your popup

AI Popup Creation

Pro Tier only! Let Claude craft your popup

Have AI analyze your metrics to help highlight what is working

Advanced AI Insights

Pro Tier only! Let Claude analyze your conversion rates and suggest improvements

Dashboard gives you a view of how your videos are performing
A/B testing different popups
Get instant analysis on your conversions, and know what is driving results
Customize your popup to your brand
Connect EmailPlay.io to Kit, MailChimp, Zapier, or anywhere else with Webhooks
EmailPlay.io generates a simple embed code for you to simply paste in your website. Get video popups created and launched in just minutes!
Let AI craft headlines that convert

Who puts a gate on a video

People whose next customer is worth more than a click

Call the ones who watched past 4:00. They have the problem.

A financial advisor gates Roth Conversions: When They Backfire at 0:30. Everyone who unlocks it lands in Kit under one tag — so the follow-up writes itself.

See Plans — Start Free Trial
VideoRoth Conversions: When They Backfire
Gate00:30
Tagvideo:roth-conversions
Goes toKit · Newsletter list

BLOG - Case Studies, How-Tos, and More:

Blog
Wistia Turnstile Alternative: YouTube-Native Email Gating Without the $79/Month Price Tag
Wistia Turnstile Alternative: YouTube-Native Email Gating Without the $79/Month Price Tag

Wistia Turnstile is one of the best-known ways to capture email addresses from video. It works well — embed a form in your video, require an email to watch, and collect leads. The concept is excellent.

The price is the problem.

Read more →
Blog Email Marketing: How to Grow Your List Using the Videos Already on Your Blog
Blog Email Marketing: How to Grow Your List Using the Videos Already on Your Blog

Blog email marketing plateaus when you ignore your best asset — the video in your posts. Here's how to turn viewers into tagged subscribers.

Read more →
7 Video Hosting Platforms with Email Capture Compared (2026 Pricing Included)
7 Video Hosting Platforms with Email Capture Compared (2026 Pricing Included)

If you want to capture email addresses from your video content, you have more options than ever, but the pricing pages don't always tell the full story.

Read more →
How to Build an Email List from YouTube: 9 Methods (Including the One Most Creators Miss)
How to Build an Email List from YouTube: 9 Methods (Including the One Most Creators Miss)

This guide covers nine methods for building an email list from your YouTube audience, starting with the seven approaches every creator should use. Then, we'll going deeper into two methods that consistently deliver the highest conversion rates.

Read more →

FAQs

How Much Does EmailPlay Cost?

1

We offer a 7-day free trial to get started before paying a dollar. After that plans start as low as $10 per month, and increase as you get more views. See our Pricing Page for more.

How do I get started?

2

Getting started is simple. After registering, you can have your first video ready in less than 2 minutes. EmailPlay will provide you with a simple embed code to put on your website, then sit back and start collecting emails!

What email services do you work with?

3

Right now EmailPlay connects directly with Kit (ConvertKit) and MailChimp. EmailPlay also integrates with webhooks and Zapier.

How can I contact you?

4

You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

More FAQs

Can I change plans later?

5

Yes! You can upgrade or downgrade your plan at any time from your dashboard. Upgrades take effect immediately.

What happens if I hit my view limit?

6

Your popups will pause for the rest of the month. You'll receive a notification at 80% usage so you can upgrade before you hit the limit.

How can I get more email subscribers?

7

Read our blog to find recent case studies, tips, and tricks to maximize your email list growth with EmailPlay. Our analytics dashboard will help highlight popups that are converting. Pro tier has A/B Testing to help you find the headlines that connect with your audience.
So experiment, then watch your dashboard to see what is working.

Can I cancel if I’m not happy?

8

Yes. You can cancel at any time within your dashboard.