ConvertPlayer is Gone - EmailPlay is the best alternative
I loved ConvertPlayer. My company used it for more than 5 years to help build our email list, and effectively market through our email list.
In fact, in 2024 I gave a presentation to over 2,000 other financial advisors about how our firm used ConvertPlayer to generate literally $100,000+ in new revenue:
And then one day, ConvertPlayer was gone.
Our business relied heavily on video marketing, and content marketing on our blog. A tool that put popups on embedded videos was a no-brainer for our marketing. We were getting hundreds of thousands of views, and popups increased our email capture significantly.
We needed to find a new tool to quickly replace ConvertPlayer. I figured it would be easy to find an alternative. To my surprise, it was anything but easy.
Finding A ConvertPlayer Alternative
Some options existed, but required video hosting on their platforms. This was expensive, and added an unnecessary step. We wanted to use YouTube because it was free and easy. Why ruin a good thing by moving all of our videos somewhere else, and have to pay thousands of dollars more?!
Others were slightly cheaper, but didn’t offer the customization and tagging ability that made ConvertPlayer so great.
So, I set off to build a replacement. Nothing flashy, just a simple tool that would allow me to quickly segment video viewers into specific email marketing funnels within ConvertKit.
EmailPlay.io Features
Like ConvertPlayer, EmailPlay.io is focused on a few key features:
Seamless Email Integration with Popular Platforms (MailChimp, ConvertKit)
Your video engagement tool must integrate smoothly with your existing email marketing service. This means direct synchronization of leads captured through video forms into your chosen platform, such as MailChimp or ConvertKit. This automation eliminates manual data entry, reduces errors, and allows for immediate follow-up sequences, nurturing leads effectively from the moment they interact with your video.
EmailPlay.io allows for tags to automatically be applied to your new email subscriber. Instantly funnel your new subscriber into applicable follow up sequences, or newsletter broadcasts.
Customizable Call to Action (CTA) Buttons and Interactive Elements
The effectiveness of any video marketing campaign hinges on clear and compelling calls to action. Video engagement tools must offer highly customizable CTA buttons. This means control over the button's appearance and text.
EmailPlay.io’s analytics dashboard will help highlight CTAs that are driving engagement, quickly showing you what is converting.
Conclusion
Ultimately, the right video engagement tool will not just play videos; it will strategically convert viewers into valuable leads and loyal customers, significantly boosting your overall marketing ROI.
EmailPlay.io is a new, modern alternative to ConvertPlayer and other legacy video lead tools.